As Pinterest continues to evolve its search tools and boost its core functionality, it’s also working to provide more presentation
options to make it easier for users to display their Pin content how they’d like. Last November, Pinterest added a new board
‘Sections’, which enables users to divide their boards into specific sub-groupings within the main topic. Now, Pinterest’s
adding a range of new tools along similar lines, giving you more ways to customize your Pin set-up. The first new option
is the ability to archive your old Pinterest boards, which not only enables you to clean up your Pinterest profile presentation
but will also help in improving the relevance of your recommended Pins.
All of these new options will enable better Pin customization and presentation, while also providing additional functionality
for users looking for specific ideas. As we’ve noted previously, Pinterest may not get the coverage that the other major
platforms get, but at 200 million users and counting – and given the way, it’s used to help inform purchase decisions by active
Pinners – it should be a key consideration for most retail businesses in society. There’s a range of ways in which the platform
can be used to showcase your products and services, and with more social media managers looking for alternatives as Facebook
squeezes organic reach, Pinterest may become a much bigger consideration in 2018.
